CREATIVE
DIRECTION
I am a brand storyteller and strategist with the ability to ideate, direct, and execute powerful multi-channel solutions that drive the big-picture vision, push creative boundaries, and create a meaningful impact for brands and the people who love them. I have built and launched Halle Berry’s lingerie brand Scandale, designed award-winning campaigns for PUMA’s $2B Lifestyle division, rebranded CPG startup Island Cannabis, pioneered design on Trek Bicycle’s Women’s category, and art directed Mondelez’s $400M coca sustainability program. A hands-on team leader, I’m successful at managing and nurturing teams adept at understanding the synergy of brand, product, and experience in order to solve complex problems and build a brand strategically. I specialize in visual brand identity, brand strategy, 360 campaign development, digital and social content marketing, cross—functional product launches, and retail, environmental, and packaging design.
GLOBAL BRAND
DEVELOPMENT
As the past Associate Design Director at Creative Artists Agency (CAA), I have creatively captained highly impactful licensing brand extension programs from strategic ideation to product execution and retail distribution for some of the biggest global talent and corporations. I scaled Bethenny Frankel’s Skinnygirl brand into over 15 food and beverage categories. Launched The Cheesecake Factory At Home line into 6 grocery categories. And at the helm of Playboy’s global licensing design initiatives, they generated $1.5B+ in annual retail sales. I have substantial experience crafting strategic licensing roadmaps, analyzing trends and white space opportunities, storyboarding product assortments, managing relationships with global partner creative and manufacturing teams, navigating clients through approvals and prototyping, obtaining buy-in from key stakeholders, and launching products into major international retailers. A brand guardian, I have overseen brands and product lines across multiple time zones and across multiple touchpoints. With a deep understanding of branding, sales, character art, entertainment fandoms, and consumer products I am the leader to bring your stories to life and scale your business strategically.
