BRAND STORYTELLER
Hello, I’m Sarah Kaja, a strategic leader, creative voice and problem solver who reaches into imagination, storytelling, and brand DNA to develop branded narratives that unlock communities, strengthen brand awareness and engagement, and deliver measurable impact. An innovator, I push boundaries and transcend conventions to deliver elevated, market-right creative solutions that resonate deeply with consumers. A hands-on team anchor, I know how to put the right pieces together, articulate the vision, remove obstacles, guide in-house / agency teams to outperform timeline targets, and successfully shepherd ideas from conception to market. I foster a culture of respect, open communication, and collaboration and lead with an entrepreneurial mindset.
EXPERTISE
• Team Leadership
• Brand / Agency Experience
• Brand & Product Strategy
• Creative Direction
• Branding & Identity
• Visual Design
• Campaign Development
• Photo and Video Art Direction
• Social Media
• Product Development
• Licensing
• Packaging
• Ecommerce
• Merchandising
• Brand Stewardship & Style Guides
• Vendor Management
• Project Management
• Budget Oversight
• Cross-Functional Collaboration
IMPACT
The Cheesecake Factory At Home: Design leader and strategist behind the creation of the CPG brand that generated a new multi-million dollar annual revenue stream for The Cheesecake Factory
Playboy: Developed and launched 5 licensed CPG lines targeting a multinational consumer base. Work was pivotal in creating a +$1.5B revenue stream for the brand.
Scandale by Halle Berry: Creative directed Halle Berry’s lingerie brand Scandale, which launched exclusively at Target and worldwide at Carrefour
Mondelez: Built the brand ecosystem that launched and supported the growth of Mondelez International’s $400M pro-social / sustainability Cocoa Life program designed by this world-leading chocolate company to empower and support cocoa farmers
Bethenny Frankel’s $100M Skinnygirl: Expanded the wine / spirits brand into 15 CPG categories.
SELECT BRAND EXPERIENCE
AWARDS
‘BEST IN SHOW’
How Magazine
2015 In-House Design Awards
‘CONSUMER MERIT’
How Magazine
2010 In-House Design Awards
WHAT MY CLIENTS SAY
“Sarah’s work is truly exceptional and innovative. While maintaining a true sense of professionalism, she invoked such a fresh sense of enthusiasm and creativity for the four Playboy season style guides and brand book. The end products were beautiful and it was such a pleasure working together. The unique, original, and beautiful graphics and patterns have resonated across the brand globally and really elevated the level of inspiration for our partners. Sarah has such a genuine sense of how brands work on a business level, and effectively knows how to translate that acumen to amazing creative work. Her talent is undeniable and the work speaks for itself.”