PUMA
Suede Lacing Guide
To promote the classic PUMA Suede shoe, the Lifestyle team wanted to create a special printed piece available only at high end wholesale accounts. As a throw back to the heritage of the shoe and it's street style roots, PUMA’s copywriter and I ideated a commemorative shoe lacing guide. Leveraging research, I hand illustrated each shoe and the lacing diagrams. To tie it together, we added flocking to the book's cover to match the fuzziness and namesake of the iconic sneaker.
