PUMA ARCHIVE

CONCEPT + PHOTO ART DIRECTION + PRINT DESIGN + STYLE GUIDE + RETAIL PACKAGE + BRAND MANAGEMENT

PROJECT
The PUMA Archive campaign aimed to promote PUMA's long-standing sneaker heritage in today's ever-growing sneaker culture. For the Autumn Winter 2010 season we wanted to create lifestyle imagery that was visually impactful, a little gritty, and tied back to the brand's vintage roots. I art directed all photography, designed the retail package and style guide, and worked with the global offices to translate and manage the campaign internationally.

PHOTOGRAPHER
Jon Johnson