PERCEPTIVE
PARENTING

NAMING + BRAND IDENTITY + STATIONARY DESIGN + WEBSITE DESIGN +
PHOTO ART DIRECTION + PROMOTIONAL POSTCARDS +

PROJECT
P.E.T. and RIE® parent educator - Michelle Cescatti - came to me to craft her brand story and help launch her parent education program in Los Angeles. Her brand not only needed to appeal to young moms, but also needed to convey her approaches to parenting – approaches that honor the needs of both parents and children.

The two intertwining leaves depict not only the letter 'P' but also the bond between parent and child. The larger leaf nurtures and supports the growth of the smaller leaf. Parent and child growing together, learning, thriving, and ultimately strengthening their roots and relationship. The sinuous lines illustrate that the growth process between parent and child is not linear nor rigid. I chose a clean and modern feel to appeal to her young mom audience.

I designed the logo, brand look and feel, stationary system and promotional postcards. I art directed and selected photography. And designed a website that allowed Michelle's clients to sign up and buy classes, request private coaching sessions, and explore more information on her approach, classes and services.

Please view the Perceptive Parenting website at: www.perceptiveparenting.org

PHOTOGRAPHER
Victoria Wall Harris