MY PROCESS
I love helping Fortune 500 industry shakers, doers, makers, and entrepreneurs with big ideas tell their stories. I tailor my creative process around each client and their individual needs. That’s why I only work with a select group of clients to ensure every project gets the research, ideation, and imagination it deserves.
Success starts with collaboration. By really listening and really understanding your vision, challenges, and objectives, I’m able to tap into the heart of your business and bring to life your brand’s visual universe.
Each design project, no matter the scale or budget is created based on a unique graphic voice. Every project goes through research, strategy, exploration, design, feedback, revisions, more feedback, and refinement, before delivery. I believe in good communication, honest feedback, and excellent design.
No matter where you are on your entrepreneurial journey, I’m here to help you attract a loyal audience to support and grow your dreams.
SERVICES
STRATEGY & BRANDING
There is nothing more important to your success than a clear brand story and strong visual brand identity. With my process, I’ll dive deep and get to the heart and soul of who you are. I tailor my process around each client and their individual needs. I’ll explore options, identify a clear philosophy, and design a distinct system of visuals that will make your brand stand out.
Branding
Brand Strategy
Brand Identity
Style Guide
Brand Book
Iconography
Brand Toolkit
Collateral
MARKETING, PRODUCT & RETAIL
Beautiful and purposeful graphic design has the power to bring your vision to life, impress your audience, create positive relationships, and earn brand loyalists. I will help you expand your brand DNA across all touch points.
Website Design
Creative Direction
Photography
Campaign Ideation
Packaging Design
Product Storyboarding
Print & Digital
Content Strategy
Infographics
Product Strategy
Product Design
Apparel Collection Development
Retail Design
Environmental Graphics
Illustration
CLIENTS & EMPLOYERS
AWARDS
‘BEST IN SHOW’
How Magazine
2015 In-House Design Awards
‘CONSUMER MERIT’
How Magazine
2010 In-House Design Awards
‘BEST YOUNG DESIGNERS IN THE BIG APPLE’
New York Art Director’s Club
May 2004
WHAT MY CLIENTS SAY
“Sarah has been our lead designer bringing the Cocoa Life brand world to live. As the program evolved, so did our brand and Sarah was in the driver seat. Our brand identity and visualization is unique in the cocoa sustainability world, as it is vibrant and human. For our impact reporting Sarah supported with developing illustrations, icons and info graphics, bringing our data to live. She also developed two campaign ideas worked out in posters, stories and videos to bring the cocoa origins to our audience. Sarah is very solution-oriented, cooperative and always understands what we need very quickly. She is adaptive and flexible. Not always easy with a client who is on the other side of the world, she managed this brilliantly.”
