MATTEL

Mattel x Variety

Since 1945, Mattel has brought joy and laughter to generations with their iconic toys and products. To celebrate their 80th Anniversary milestone, they wanted to bring their iconic brands together to spark nostalgia as well as recognize the future and the brand’s affect on culture and entertainment.

Cover design for Variety:
For a brand born in Los Angeles, landing the cover of the renowned entertainment magazine Variety was a key moment to commemorate the ruby red year. I ideated and designed the cover of the March 6, 2025 issue of Variety. Utilizing the iconic silhouette of Barbie, I crafted an artistic collage of nostalgic products and brand moments to celebrate Mattel’s legacy. To continue the partnership, I created a Hot Wheels version of the collage to grace Variety’s March 17th Spotlight Newsletter.

Collaborated with: Sr. Director Mattel Brand: Jess Kirkman

Cover design for March 6, 2025 issue of Variety