MATTEL CREATIONS

Holiday Gift Guide

Mattel Creations wanted to create a fun, celebratory gift guide for their direct-to-consumer (DTC) adult collector website and social media channels. Mattel Creations’ carefully curated product collections (from the Pop Culture Buff to The Creative to the Car Enthusiast) made it easy for family and friends to find the best gifts for fans of their brands. The campaign needed to be evergreen as it would run past the holidays and would be featured across global markets. Our concept brought toys from different stories and genres together to celebrate. Barbie and Ken playing UNO. He-Man and Skeletor teaming up to build a Hot Wheels car. NFL Little People asking for autographs from their favorite WWE wrestling action figures. I created and presented concept mockups, collaborated with Trade Show services on the set builds, art directed the multi-day shoot, navigated licensor restrictions, retouched photography, and prepared digital assets for licensor approval and final delivery.

Licensors: NFL, Warner Bros. Discovery (Batman), TKO Group Holdings (WWE), Paramount (Teenage Mutant Ninja Turtles), Keiichi Tanaami, World Events Productions (Voltron)