COHEN LAW PARTNERS
Brand Development
In a city dedicated to cars, lawyer Josh Cohen is dedicated to cyclists. A personal injury attorney specializing in bike law, Josh has won his clients millions of dollars in settlements. An avid cyclist himself, he is a board member of the California Bicycle Coalition and lobbies federal, state and local governments to implement legislation and infrastructure that protects vulnerable road users.
Josh asked me to help strategically brand his law firm - Cohen Law Partners - to appeal to his target clients: urban cyclists. Many Los Angeles attorneys claim to be bicycle lawyers, but Josh truly understands the challenges cyclists face on the road every day because he sees it firsthand on his own bike. Josh's branding and website needed to stand out and showcase his passion, knowledge and expertise.
A hero to injured cyclists, I positioned Josh Cohen as the guardian angel in the City of Angels. Keeping an urban cyclist aesthetic in mind, I designed a bold, vigilante, winged cyclist logo mark. I created an identity system that included a custom website, iconography system, stationary system, branded promotional products, and ads. I developed a suite of custom illustrations and infographics in a cohesive, bold, propaganda style. And hired a photographer and art directed an on-location photo shoot to highlight Josh's cycling passion. I designed the website's user experience (IU) and wireframe, and creative directed Thomson Reuters - a lawyer-specific SEO and website development team - on implementing my content plan and design vision. As Cohen Law Partner's creative consultant, I continually work on designing ads and promotional pieces.
