‘AWA’Y MALIBU

BRAND IDENTITY

PROJECT
’AWA'Y Malibu is an environmentally conscious, safe sanctuary that invites people to recharge, explore, contemplate, and forge deeper connections with themselves, one another, and nature. Founded in 2021 by Tommee May, ‘AWA’Y Malibu was born from Tommee’s own healing journey and deep desire to create a sacred space where the community is able to experience life as a guest on this Earth through healing modalities, earth care practices, and indigenous teachings. The ranch, located in California’s Boney Mountains, is currently offering single day workshops and will grow to offer small-group healing, permaculture education, art therapy, yoga, meditation, and self-care programming and retreats for individuals and companies that want to further connect with themselves, the land, and the rescue animals on the sanctuary.

Tommee wanted a logo that embodied the holistic spirit of the ranch and vision to create a calm, relaxing space of connection with yourself and the divine earth. The ranch sits on land that once belonged to the Chumash and the name ‘AWA’Y comes from the Chumash indigenous word for ‘moon’. The sky and the heavens impacted every part of Chumash life. The moon in particular is associated with a female god who controlled human health and healing. I chose a san serif typeface for a clean, open feeling. We wanted to honor the Chumash and I thought to incorporate the moon phases - using a full moon to complete the first ‘A’ and half moon as the apostrophe. To illustrate the ranch’s harmonious relationship to the Earth and land I removed the cross line of the ‘A’ to create a triangular mountain shape to represent Malibu’s Boney Mountains where the ranch is located. The full moon rises or sets behind the mountain, illustrating our Earth’s natural rhythms. The color palette reflects the ranch’s calming spirit and California climate with warm, earthy tones – sun baked oranges and cool, relaxing ocean blues – with a bit of texture to bring an organic feel.